TABLE
OF CONTENTS
Using
PR to Drive Sales
CEOs
Name Top Priorities
Today’s
PR Is About Contributing to Strategic Goals
Sales:
Measurable Factors That Contribute to Organizational Growth
Strategic
PR for Strategic Goals
Case
Study:
Drive
Enthusiasts to Site Using Online Outlets
Business
Results:
PRinciple
#1: Make it Actionable!
PRinciple
#1: Make it Actionable!
PRinciple
#1: Make it Actionable!
Case
Study:
Targeted
“Vertical” Outreach via Interviews and Bylined Articles
Business
Results:
PRinciple
#2: Mirror the Media!
PRinciple
#2: Mirror the Media!
PRinciple
#3: Think Bottom-Line! (Move From Cost Center to Profit Center)
PRinciple
#3: Think Bottom-Line! (Move From Cost Center to Profit Center)
PR
Drives Results!
Contact
Information
Best experienced with
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