Principor Communications SERVICES

Strategic Counsel
We begin the strategic process with a thorough understanding of your strategic goals, business model, market opportunities and competition. It is this overarching conception of your organization, translated into positioning and messaging, that guides specific tactics and timing. The external environment can rapidly change — and usually does. An exchange of strategic information and ideas is an ongoing part of our account planning and implementation.

Marketing Communications
We create marketing strategies and execute successful marketing programs that deliver results. Our programs are geared to achieve discrete objectives, from driving web traffic and sales, to taking the “risk factor” off the table early in the sales cycle, to promoting investment goals. To help drive strategic objectives, we have ongoing relationships with investor relations and venture capital firms.

Media Relations
Placing the right message in the right outlet at the right time is the primary way in which we help clients master the market. Success in this arena requires understanding the media environment, cultivating media contacts and, above all, tenacious outreach. We have deep experience delivering clients’ messages to top tier business outlets and a wide array of vertical publications. In addition, we have experience producing and placing bylined articles and editorials on a variety of topics. You expect placements. We deliver.

Media Training
Communications skills are learned. We have helped clients from every size and type of organization master the message. Our media training program is geared to our specific client and your particular needs. We begin with a focus on print and radio outlets, as those are the most common media through which clients deliver their messages. If appropriate, we offer broadcast-centric training in a fully-equipped studio.

Internal Communications
It is more important than ever that employees understand and embrace messages communicated to the market. Our team has designed internal communications programs for technology companies and non-profit organizations. These programs have included message development, leadership meetings, executive speeches and letters, and print and online employee newsletters. The result is employees who effectively carry your message to the market.

Issues Management
We shape the issues that effect clients’ strategic goals. Our team draws upon its Washington, DC experience working for organizations concerned with foreign investment, immigration, workplace rights, health care reform, education and training, housing and other issues. Our representation on behalf of clients has involved us in issues including the Internet in the schools, workers’ compensation, economic forecasts and technology investment in Asia and Europe. In addition to our own expertise, we have relationships with leading Washington, DC government relations firms.