Principor Communications Splashes into Sports Market
with Potomac Swim School

WASHINGTON, DC—March 22, 2004—Principor Communications, a public relations agency that provides strategic communications counsel and services to growth-oriented enterprises, today announced it has been tapped to provide public relations support for Potomac Swim School (www.potomacswimschool.com) of Ashburn, Virginia.

Principor Communications will partner with Potomac Swim School as the Washington, DC area’s only private swim school continues its rapid growth. Potomac Swim School offers year-round private swim lessons in its heated indoor pool. Trained coaches teach classes of four or fewer students, ages 6 months to 18 years.

Potomac Swim School is undoubtedly filling an unmet need for high-quality, year round swim instruction. Since openings its doors on December 18, 2003, Potomac Swim School has registered nearly 750 students.

“Until Potomac Swim School opened, Washington was the only major metro area in the country without a private swim school,” said John Jordan, President of Principor Communications. “It’s very exciting to be working with a company whose only cap on growth is finding qualified staff. Potomac Swim School’s Ashburn facility certainly won’t be its only one.”

Donna Boone, founder and president of Potomac Swim School, has swum competitively and coached children for over 22 years. In addition to her years of swim experience, Boone has a Master of Arts degree in Education. Ms. Boone and her twenty-one employees, many of whom combine sports and educational expertise, are certified in CPR and First Aid by the United States Swim School Association.

“There is tremendous interest in swimming and swim safety in the Washington, DC area,” said Boone. “Principor will help us communicate to parents and others that professional, year round indoor swim instruction is now available in an area that’s long lacked it.”

Potomac Swim School is a registered member of the United States Swim School Association, a professional organization with more than 275 members.

About Principor Communications
Principor Communications is a full-service public relations agency based in Washington, DC that specializes in serving growth-oriented enterprises. Founded in 2002, the agency has partnerships with public relations, business development, government relations and graphic design firms throughout the world. Principor’s team offers experience, strategic insight and creative execution to help clients ‘Master the Message to Master the Market.’
Telephone: 202-595-9008. Web: www.principor.com.

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© 2004 Principor Communications