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| FOR IMMEDIATE RELEASE |
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John Jordan |
Lime Street Studions PR and Principor Communications Chosen to Spearhead Passefaces Marketing Communications and Public Affairs Activity
Lancaster, PA and Washington, DC — February 27, 2006 - Lime Street Studios PR and Principor Communications today announced they have been chosen by Passfaces Corporation (www.passfaces.com) to communicate the security software company's marketing and public affairs positions. Passfaces provides financial service and other organizations with patented authentication technology that uses the brain's natural power to recognize familiar faces. Lime Street Studios PR and Principor Communications will help Passfaces introduce new products and services. In addition, the agencies will communicate to policymakers and others the way in which Passfaces' unique strong authentication solution helps financial institutions comply with the Federal Financial Institutions Examination Council's (FFEIC) October 12, 2005 guidance, Authentication in an Internet Banking Environment."Passfaces has the solution financial institutions are looking for as they strengthen the security of their online banking operations to meet the FFEIC's guidance," said John Jordan, President of Principor Communications. "We look forward to communicating the attributes of Passfaces' unique software to potential customers, policy makers and others committed to protecting consumer security and privacy."
The Passfaces campaign is the second on which Lime Street Studios PR and Principor Communications have teamed. In 2004, the agencies executed a public affairs effort for PestPatrol, Inc., an anti-spyware software vendor. PestPatrol was acquired by Computer Associates in August 2004.
"Lime Street Studios PR and Principor Communications have a demonstrated ability to raise a company's profile through creative and aggressive marketing communications and public affairs strategies," said Barbara Rose, Vice President of Marketing for Passfaces. "As banks strive to meet the FFEIC's guidance, Lime Street and Principor will help introduce them to online authentication solutions that meet their needs and those of their customers."
About Principor Communications
Principor Communications is a full-service public relations agency based in Washington, DC that specializes in serving growth-oriented enterprises. Founded in 2002, the agency has partnerships with public relations, business development, and government relations firms throughout the world. Principor's team offers experience, strategic insight and creative execution to help clients 'Master the Message to Master the Market.' Telephone: 202-595-9008. Web: www.principor.com .
About Lime Street Studios PR
Lime Street Studios PR is a full-service agency based in Lancaster, PA servicing a wide range of technology-related high growth companies; from startups to established businesses. With expertise in marketing-pr, communications design and photography, and with associates throughout the U.S., Lime Street Studios PR helps clients position themselves for success. Telephone 717-391-6712. Web: www.limestreetstudiospr.com .
Press Contacts
Fran Lowe Lime Street Studios PR
717.391.6712
flowe@limestreetstudios.com
www.limestreetstudiospr.com
John Jordan Principor Communications
202.595.9008 x63
jjordan@principor.com
www.principor.com
© 2005 Principor Communications