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Achieving Strategic Goals
Every business has strategic goals. Like many technology companies, our client PestPatrol’s (www.pestpatrol.com) goal was to be acquired.
Earlier this year we and our partner Lime Street Studios PR were hired to help propel acquisition talks by raising PestPatrol’s profile through a public affairs program. Participating in the legislative and regulatory process can be a particularly effective way to generate media placements that reach corporate decision makers. PestPatrol executives testified in front of the US Congress, participated in an FTC spyware workshop, commented on California’s spyware law and otherwise served as expert spokespeople on the subject of regulating spyware.
This activity produced sustained coverage in national publications including Investors Business Daily, The New York Times, The Washington Post, The Wall Street Journal and leading online and print technology outlets.
PestPatrol today announced its acquisition by Computer Associates in an all-cash deal.
Public relations that delivers real ROI is more than “publicity.” It is creative, aggressive and focused programs that help clients achieve their strategic goals.
If you’d like to learn more about how PR can work for your organization, contact Principor Communications at 202-595-9008 or info@principor.com.
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