Principor Communications

Projects

Principor develops proactive, aggressive programs to obtain valuable media placements that advance partners' strategic objectives.  The following are examples of successful campaigns.


Disability Management Employer Coalition

Principor has helped DMEC grow its membership and increase awareness of its industry-leading professional designations. News and feature stories and bylined articles have appeared in daily newspapers, business journals and leading industry publications, including HR Executive, HR Magazine, Risk & Insurance, Business Insurance and National Underwriter.     


International Relief & Development

Principor has positioned this global development organization as a leader in stabilizing communities in conflict and post-conflict environments.  Articles on IRD projects in Afghanistan, Indonesia, Ukraine and other countries have appeared in The Washington Post, The Wall Street Journal, TIME Magazine, POLITICO, Reuters, NPR, regional and international media outlets and industry journals. 


PestPatrol

Principor developed a public affairs campaign to position PestPatrol as a leading voice in legislation to address spyware and related computer threats. Testimony before the US Congress and Federal Trade Commission generated articles in industry publications and leading daily newspapers, including The Washington Post, The Wall Street Journal and The New York Times.  Bylined articles appeared in numerous daily newspapers and industry publications.   The campaign positioned PestPatrol to be acquired by CA in an all-cash transaction.

Master the Message.   Master the Market.


 
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