Principor Communications

Company

Principor combines experience and insight from working for and with large and small public relations agencies, Fortune 500 companies, emerging growth companies and non-profit organizations.


When you work with Principor, you pay for the experienced talent you need, when and where you need it.


Our team of senior professionals is guided by the following principles:

Growth Orientation. In Latin, our name means “to master.” We enjoy working with growth-oriented organizations that don’t rest until they master the market. Like you, we’re energized by aggressive goals.

Partnership. We will be your partner from our very first contact. We will ask questions about your business objectives. We will offer insights gained from our years of experience. And we will tie it all to your strategic goals. We will be straightforward about how — and if — we can help you achieve your objectives. Then we’ll work with you to put together a creative, realistic and measurable program.

Professionalism and Perspective. We enjoy our work and the people with whom we work. We adhere to the highest professional standards, and do so in a way that keeps us excited about doing our job each day.

Resource Sensitivity. We understand the multiple demands on organizational resources. Our management and pricing structure allows us to deliver superior results within a competitive framework. You pay for our experienced counsel, creativity, execution and results — period.

Results. When all is said and done, you pay us to produce. We are aggressive in placing partners’ messages in the right places at the right time.


Principor is led by John Jordan, who has more than 15 years of experience designing and implementing communications campaigns for a wide array of organizations in numerous countries.  Before founding Principor, John was a Partner at The Aker Partners, a Senior Vice President at PorterNovelli and a Director at WeberShandwick.  While working in WeberShandwick's Silicon Valley office, John set up a Public Affairs Practice Group that managed effective programs for the Hong Kong Economic and Trade Office, the Singapore National Science & Technology Board, and the Industrial Development Board of Northern Ireland.

John has received awards from the Greater Washington Business Philanthropy Summit and the Public Relations Society of America.


Master the Message.   Master the Market.
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