Principor Communications Adds Three New Clients in Third Quarter
Bridge Avenue Partners, Computing Options Co. and
Disability Management Alternatives Select Firm as
Agency of Record to Drive Strategic Goals

WASHINGTON, DC—October 1, 2003—Principor Communications, a public relations agency that provides strategic communications counsel and services to growth-oriented enterprises, today announced that it has been tapped to provide public relations support to Bridge Avenue Partners, Computing Options Co. and Disability Management Alternatives. With the recent addition of Texacan Beef & Pork Co., Principor Communications doubled its client roster in this year’s third quarter.

Bridge Avenue Partners (www.bridgeavenue.com) of Chicago, Illinois, is a board and executive advisory firm focused on assisting organizations to maximize their leadership capability and connect their strategy, leadership and culture. Principor Communications launched Bridge Avenue Partners in June, 2003, working with executives in its Chicago, Washington, DC and Denver offices. The agency is implementing a communications program to assist Bridge Avenue Partners in its development of new markets and strategic relationships.

Computing Options (www.computingoptions.com) of Frederick, Maryland, is an enterprise software solution company that provides low-cost content specific software to the higher education market. The company’s content relevant software, personalized service and competitive pricing make it the value leader in its market. Principor Communications will launch Computing Options’s new Java product suite, as well as provide strategic counsel and ongoing public relations support.

Disability Management Alternatives (www.dmaltern.com) of Farmington, Connecticut, is a national disability management and return-to-work service provider. As a third party administrator, DMA provides managed disability programs to large employers in the areas of Short- and Long-Term Disability, and Family and Medical Leave Act administration. DMA offers sophisticated communications capabilities for claim intake, tracking and reporting with a history of realizing substantial reductions in disability durations. Principor Communications announced the company’s recent acquisition by the LewisCo Group of Deerfield, Illinois. The agency will provide strategic counsel and ongoing public relations support as Disability Management Alternatives introduces new services and enters new markets.

“Bridge Avenue Partners, Computing Options and Disability Management Alternatives offer unique value propositions that position each company for rapid growth,” said John Jordan, President of Principor Communications. “The accelerated growth Principor has experienced this year validates our own value proposition of delivering senior PR counsel and execution grounded in intense commitment to our clients’ strategic goals.”

About Principor Communications
Principor Communications is a full-service public relations agency based in Washington, DC that specializes in serving growth-oriented enterprises. Founded in 2002, the agency has partnerships with public relations, business development, government relations and graphic design firms throughout the world. Principor’s team offers experience, strategic insight and creative execution to help clients ‘Master the Message to Master the Market.’
Telephone: 202-595-9008. Web: www.principor.com.

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